Your best ad
is dying right now.
We manufacture ten scroll-stopping UGC ads for your hero product in seven days, so the algorithm never starves. No influencer wrangling. No shipping deposits. No six-week production cycles.
$997 for ten ads. Twenty or your money back.
Creative fatigue is the only thing killing your CPA.
Meta Health & Wellness CPMs hit $20.70, up 38% year over year. Blended supplement CAC runs near $89 with category ROAS around 1.5×. Rising costs against thin returns is why the creative treadmill is not optional.
The 14-Day Decay
Frequency climbs, hold rates drop, and last month's winner quietly stops converting. The audience isn't wrong; they're just bored.
The 45-Day Bottleneck
Brief the creator. Ship the product. Wait. Review. Re-cut. By the time the new creative lands, you've spent a month scaling an ad you knew was tired.
The Margin Trap
At $350 a video, you ration your creative. Rationing creative means you never find the outlier — and the outlier is where all the margin lives.
Median $89 CAC, ~1.5× ROAS — VarosYou are not short on margin. You are short on cash.
Supplement brands run ~75% gross margins and empty bank accounts — because the margin and the cash sit on two different clocks.
Contract manufacturers demand payment upfront before a unit is made.
Industry standard CM termsThe window between PO and product in-warehouse.
Industry standard lead timesMOQs per SKU — minimum capital committed before a single sale.
Industry standard MOQA brand with $4M COGS on a 120-day cash conversion cycle has roughly $1.3M permanently locked in inventory.
Public filings — Nature's Sunshine, USANAThis is why creative gets rationed. Not because they are cheap. Because a $3,500 creative bill competes with an inventory deposit.
$997 is a smaller cash bite at the exact moment cash is the binding constraint. No purchase order. No deposit. No product shipped to strangers.
One rejection from dark.
of supplement ads rejected before they run
[VERIFY: ~30% — secondary aggregators]If you are running four ads and one winner gets pulled, that is not an inconvenience — that is a revenue event. Ten live tests is redundancy. One policy decision cannot stop your revenue when ten angles are running simultaneously.
The claim now decides approval.
Meta shifted Health & Wellness ads from product-based to claims-based enforcement on 22 July 2026. The claim in the script decides approval — not the product category. That makes claim-writing the valuable part. It is the part we do.
Meta Health & Wellness policy change, 22 July 2026Ten ads. Ten distinct psychological triggers.
Never ten slight variations of one idea. Every batch tests a completely different angle, hook, and reason to buy.
Why does AI UGC actually convert?
It doesn't work because it's AI. It works because it forces you to feed the algorithm volume. The algorithm doesn't care if a human held the camera. It cares if the first three seconds stop the scroll, and if the product solves the problem. We just stripped out the six weeks and $3,000 it normally takes to figure that out.
AI wins the scroll. People win the checkout.
Some benchmarks show AI creative underperforming human content on conversion by 15–20%. An academic study across Columbia, Harvard, TUM and Carnegie Mellon found AI ads produced higher CTR — 0.76% versus 0.65%.
[VERIFY — secondary aggregators]
[VERIFY — Columbia/Harvard/TUM/CMU study]
The honest reading: AI is strong at stopping the scroll and weaker at the trust end of the funnel.
That is exactly why the guarantee is written on hook rate. We guarantee the metric AI actually wins. This turns the biggest objection into proof of straight dealing.
The floor moved.
Most supplement brands built their creative budget assuming one number. That number is no longer the floor.
- ×Casting & coordination
- ×Product shipped to creator
- ×Scheduling & re-shoots
- ×Revision back-and-forth
- ×Quality: authentic or robotic
- ✓No casting, no shipping
- ✓Script is exact — no off-message risk
- ✓First draft in 48 hours
- ✓Revisions included
- ✓Quality: scroll-stopping or we rebuild it
Not a discount. A different production function. Generated presenters remove the cost of casting, coordinating, shipping, re-shooting, and chasing revisions — none of that work disappears, it just no longer lands on your invoice.
You send a product link. That is the whole brief.
We scrape the voice of your customer
Not a creative brief. We read two hundred of your own reviews and pull the exact sentences your customers write. Those become the hooks.
We manufacture the batch
Ten angles, five different on-screen creators, your real product photography composited into every reveal shot. First draft in 48 hours. Managing multiple human creators is described in the industry as "essentially a full-time role" — and the quality trap is that creators either go off-message or follow the script so rigidly the content feels robotic. Generated presenters remove both failure modes because the script is exact.
You feed the machine
Delivered as captioned 9:16 and 1:1 files in a shared folder. Upload and test. We rebuild whatever wins into five more variants.
The 7-Day Creative Refill
Ten ads for your hero product, delivered in a week. One flat price. Everything below is included.
The ecommerce median is 8 new creatives a week [VERIFY]. Top performers ship 22+. The $997 batch is the volume event. The retainer is replenishment.
Four pilot slots open. We edit every ad in-house.
Name your best ad at kickoff. If none of our ten beats it on 3-second hold rate, we build ten more free. If those don't beat it either, we refund every dollar — and you keep all twenty.
Industry winning-ad rates in batch video testing run 12–18% [VERIFY]. That means 82–88% of tested creatives never scale. Ten tests is how you find the one or two that do.
[VERIFY: 12–18% — secondary aggregators]Hook rate, not ROAS or CPA. We control the hook and the opening frame. We don't control your landing page, so we don't pretend to guarantee it.
Screenshot your best ad's hold rate at kickoff, so we're both aiming at the same number.
All ten live within two weeks of delivery. Ads in a drafts folder can't beat anything.
About $280 across the batch. Enough impressions that the hold rate means something.
One look at Ads Manager on day seven, showing the ten and the control.
The rule changed. The claim is the risk now.
Two regulatory shifts changed what safe supplement advertising looks like. Both work in your favour if your creative partner knows them.
FTC Rule on Consumer Reviews and Testimonials
The FTC's final rule (August 2024, effective October 2024) specifically bans reviews that "misrepresent that they are by someone who does not exist, such as AI-generated fake reviews," and allows the FTC to seek civil penalties against knowing violators. We never present a synthetic presenter as a real named customer. That is the line between AI UGC and a fabricated testimonial — and we stay on the right side of it.
Meta Health & Wellness: claims-based enforcement
Meta shifted Health & Wellness ads from product-based to claims-based enforcement on 22 July 2026. The claim in the script now decides whether an ad is approved — not the product category. A collagen ad that claims "reduces joint pain" faces the same scrutiny as a pharmaceutical ad. This is why claim-writing is the valuable part of our process, and why every script goes through a claims-safe pass before delivery.
Every script we write is claim-checked before you see it. You get a list of the claims used, the regulatory basis for each, and any that were softened and why.
Fifteen minutes. Then you'll know.
We'll ask four questions about how you make ads now, then show you one we already made for your product. If it's not a fit we'll say so.